More important than ever is finding an artist who specializes in the kind of tattoo you want. Gualteros, for example, specializes in realism tattoos, as well deep black designs, and that’s what most of his customers want from him. He says to shop around with this as your biggest requirement, instead of shopping for prices. After all, you’ll be wearing this thing prominently for all your days, so it’s not worth bargaining. “Set up a design consultation to talk through your ideas with the artist,” Gualteros says. “Play around with a sketch, and if everything goes well—if artist and client are on the same page—set up the appointment and get it going.”
Tattoos are said to be addicting. Despite the pain, those who get their first bit of body art are often hungry for more. And as tattoos become an increasingly accepted part of society, these ink enthusiasts are filling half or even the whole of their arms with sprawling designs. Called half sleeve and full sleeve tattoos, respectively, these impressive pieces are the result of many hours of hard work for a tattooist and a lesson in patience and perseverance for a client.
Mainstream art galleries hold exhibitions of both conventional and custom tattoo designs, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-produced and sent to tattoo artists are known as "flash", a notable instance of industrial design. Flash sheets are prominently displayed in many tattoo parlors for the purpose of providing both inspiration and ready-made tattoo images to customers.